Another problem when using online booking is that you have no opportunity for negotiation on price. It is still remarkable how many people assume that the price printed is the price everyone pays, or that you certainly will have to pay. This is most definitely not the case, and most hotels have between a 30% and 40% negotiation border. The fact that most people don't bother to use it is clearly the hotel's gain. Booking online gives the hotel the opportunity to charge everyone the maximum price they can. Whereas, either in person or over the phone, you have the chance to barter on that price, and more often than not, achieve a far lower rate.
These are some problems from customer's complains:
"Usually the hotel doesn't answer when you send a query for a booking that you made through an online company."
"I tried to book tickets for reservation from the hotel website on Jan 5th but tickets were not booked and the amount go deducted from credit card."
"This hotel's online booking took money out of my account i want to cancel what ever it is and don't know how. they can put the money back on my account cause i will never use it."
"I need ask more hotel's package rate, then i try to post on their webboard. But no answer receive back from them. Call contact is also silent and busy all times."
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References:
“The Problems of using the internet to book a hotel.”. [Online]. Available: http://www.streetdirectory.com/travel_guide/216576/hotels_and_hostels/the_problems_of_using_the_internet_to_book_a_hotel.html
"Online booking complain.". [Online]. Available:
http://www.complaintsboard.com/complaints/ksrtc-online-booking-c77969.html
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