Second White Paper in Series from HSMAI's Travel Internet Marketing; Special Interest Group, TIG Global explores tapping the booming mobile market
By 2012 more than 1.5 billion mobile devices will be accessing the Internet, presenting a new opportunity for marketing professionals to deliver information right to consumers' hands. To speak to this topic, the HSMAI Travel Internet Marketing Special Interest Group (SIG) and Internet marketing company TIG Global have released a white paper titled, 'Mobile Marketing: The New Frontier,' the second in a planned series published by the HSMAI Foundation and offered free of charge to industry professionals.
'Through our partnership with TIG Global, this series of white papers helps to increase industry awareness and understanding of emerging issues and trends, while identifying opportunities to drive revenue and profit by making smart, strategic marketing decisions,' said Robert A. Gilbert, CHME, CAE, HSMAI president & CEO.
The white paper is a compilation of ideas and feedback from the Travel Internet Marketing SIG Advisory Board, led by Loren Gray, director of e-commerce at Ocean Properties, Ltd., West Palm Beach, Fla.
'Information is now an 'anytime, anywhere' commodity, and with this designation comes the opportunity to market more effectively and efficiently than ever,' Gray said. 'Most cell phones also act as newspapers, social networking sites, blogs, video and digital cameras, and GPS devices. Marketers now have the choice to deliver information within a millisecond to consumers, even when they are on airplanes, at restaurants, or standing in line to buy movie tickets.'
'Just as the Internet completely revolutionized the way consumers book travel, now the immense, growing reliance on mobile devices is causing a second shift in how travel is purchased,' said Fred Malek, CEO of TIG Global. 'Today, rarely anyone leaves their home without their mobile phone, and twice as many people are using SMS globally compared to email. It is imperative for hotels to tap into this growing market, and as such, TIG Global is rolling out a robust mobile marketing service to allow hotels to leverage the power and revenue potential of this new distribution channel.'
'Mobile Marketing: The New Frontier' is an analysis of how to tap into what is projected to be a multi-billion-dollar business by 2013. The paper features four case studies and covers topics including 'Getting Started - Determining Your Intent,' 'Creating a Mobile Web Site,' 'Building an Opt-In Database,' 'Text Message Marketing,' and 'Location-Based Marketing.' Copies of the white paper, along with the first in the series 'Online Strategies to Gain Market Share in Recessionary Times,' are available at www.travelinternetmarketing.org .
Upcoming white papers in the series include:
• 'Web 3.0'
• 'Driving Results Through Social Networking'
• 'Driving Results Through Design'
• 'Revenue Management for Internet Marketers'
• 'Groups Online - Attracting and Booking Group Business via Online Channels'
• 'Rich Media'
• 'CRM in a Digital World'
references
http://www.hoteltechresource.com/trends-detail-sid-41077.html
www.travelinternetmarketing.org
Friday, December 11, 2009
Axxess Industries Inc. provides innovative technology solutions to CityCenter's Vdara Hotel and Spa in Las Vegas
Axxess' electronic Do-Not-Disturb indicator system has been activated at Vdara Hotel & Spa, the newly opened property at CityCenter in the heart of the Las Vegas strip. The system also includes a doorbell at every room. Soooo much nicer than the crude knock on the door.
Axxess Industries Inc creates innovative electronic solutions for the hospitality market that focus on improving guest experience by optimizing housekeeping efficiency. In addition to the electronic Do-Not-Disturb indicator system, rooms can now be serviced without that annoying knock on the door. Axxess products inform housekeeping whether someone is actually in the room or not. Similarly, Axxess supplies a food tray alerting system called Tray Tracker that informs staff in real time when and where a used food tray is ready for pick up. No more dirty dishes cluttering up the hallways.
When it comes to innovative guest room technology solutions Axxess is increasingly seen as an established go-to supplier for the prestigious Las Vegas hotel market. The new CityCenter-based Mandarin Oriental and Aria guestrooms are serviced with Axxess doorbells and LED indicators for Privacy and Service. This is a collaborative effort between Axxess and primary technology interface partner, Control4. Secondary technology interface partner is MTech HotSOS. 'By collaborating with other technology providers (Control4 & MTech) Axxess has achieved some best-in-breed hospitality technology solutions at CityCenter'(Joerg Wagner, President, Axxess Industries Inc)
As a member of HTNG (Hospitality Technology Next Generation - the hotelier driven industry association that creates standards allowing different hotel technology vendors' systems to cooperate in the field.) Axxess is committed to the desire of hoteliers to purchase best-of-breed solutions from different vendors and yet enjoy the benefits of compatibility and interoperability. Axxess customers are assured of technological interoperability with different hospitality systems without additional charge.
Axxess products are borne out of a genuine and demonstrated passion to help hoteliers serve their guest better and more efficiently. Research and development efforts center on finding the best solutions to the most irritating problems encountered by guests and the hotelier alike. Axxess has a well earned reputation for being a leader in providing creative solutions that have a demonstrated ROI, not only in financial terms, but also in operational efficiency, time saving, stress and workload reducing terms. In addition Axxess blends functionally superior products with aesthetically pleasing designs to enhance the theme and curb-appeal of the hotel and guest-room. From this vision, Axxess has grown into a company conducting research and development of electronic guest-room management systems, manufacturing such systems, developing integrated software solutions both for PC workstations and PDAs, as well as interfaces to other hotel systems. Axxess manufactures intelligent electronic room number signs, custom designed for each brand and/or project, which incorporate many of the electronic functions and solutions.
reference
http://www.axxind.com/
Axxess Industries Inc creates innovative electronic solutions for the hospitality market that focus on improving guest experience by optimizing housekeeping efficiency. In addition to the electronic Do-Not-Disturb indicator system, rooms can now be serviced without that annoying knock on the door. Axxess products inform housekeeping whether someone is actually in the room or not. Similarly, Axxess supplies a food tray alerting system called Tray Tracker that informs staff in real time when and where a used food tray is ready for pick up. No more dirty dishes cluttering up the hallways.
When it comes to innovative guest room technology solutions Axxess is increasingly seen as an established go-to supplier for the prestigious Las Vegas hotel market. The new CityCenter-based Mandarin Oriental and Aria guestrooms are serviced with Axxess doorbells and LED indicators for Privacy and Service. This is a collaborative effort between Axxess and primary technology interface partner, Control4. Secondary technology interface partner is MTech HotSOS. 'By collaborating with other technology providers (Control4 & MTech) Axxess has achieved some best-in-breed hospitality technology solutions at CityCenter'(Joerg Wagner, President, Axxess Industries Inc)
As a member of HTNG (Hospitality Technology Next Generation - the hotelier driven industry association that creates standards allowing different hotel technology vendors' systems to cooperate in the field.) Axxess is committed to the desire of hoteliers to purchase best-of-breed solutions from different vendors and yet enjoy the benefits of compatibility and interoperability. Axxess customers are assured of technological interoperability with different hospitality systems without additional charge.
Axxess products are borne out of a genuine and demonstrated passion to help hoteliers serve their guest better and more efficiently. Research and development efforts center on finding the best solutions to the most irritating problems encountered by guests and the hotelier alike. Axxess has a well earned reputation for being a leader in providing creative solutions that have a demonstrated ROI, not only in financial terms, but also in operational efficiency, time saving, stress and workload reducing terms. In addition Axxess blends functionally superior products with aesthetically pleasing designs to enhance the theme and curb-appeal of the hotel and guest-room. From this vision, Axxess has grown into a company conducting research and development of electronic guest-room management systems, manufacturing such systems, developing integrated software solutions both for PC workstations and PDAs, as well as interfaces to other hotel systems. Axxess manufactures intelligent electronic room number signs, custom designed for each brand and/or project, which incorporate many of the electronic functions and solutions.
reference
http://www.axxind.com/
66% of American users believe
66% of American users believe that
eTourism web sites provide better
services than travel agents!
These figures come from a study that surveyed 1.351 leisure and 1.200 business travelers on April 30, 2002 and that was carried out by Yesawich, Pepperdine & Brown/Yankelovich Partners.
eTourism web sites preferred to traditional travel agents.
According to the study, 39% of leisure American travelers (whether they use the Internet or not) think that the Internet is easier and faster to use for travel planning than a travel agent.
This figures proves extremely important, not only for the future of the eTourism sector but also on the behavioural point of view.
First of all, it indicates how positively eTourism web sites have been developing in the last few years, such as the improvement of their interfaces as well as their very rich content and offers which now allows more than a third of American leisure travelers to use the Internet rather than a travel agent.
This figure proves enormous as, related to the American population who uses the Internet (58,5%), it means that 66% of American Internet users think that the services provided by their travel agent are not as good as the ones provided by eTourism web sites. This would mean that only a third of Internet users nowadays prefer dealing with a travel agent than a web site: that's something to be worried about for this trade.
A third of American travelers book their travel on the Internet as well as...55% of Internet users
32% of the American leisure travelers who were polled actually made a reservation on the Internet in the last twelve months ; this figure was 33% for the business travelers who were surveyed
Please note that, when the same study was carried out a year ago, only 25% of business travelers claimed making a reservation on the Internet.
This is a huge increase as it corresponds to a 28% growth in just a year.
The percentage of leisure travelers making online reservations also proves rather impressive.
Indeed, to think that one out of three Americans now uses the Internet to make a reservation which, in comparison with the percentage of American population who has access to the Internet (58.5% according to Nielsen Netratings) means that nearly 55% of American Internet users booked their travel online at least once in 2001.
With over a third of the whole population and over half the population who has access to the Internet now using the Internet to make online reservations, the eTourism sector can no longer be overlooked and truly represents the trade's future.
The fact that it managed to go from a minor to a major actor in just a few years proves that the Internet media is truly powerful.
And this is only too true as we are only speaking of online reservations here.
This also means that within the population who has access to the Internet, it has become a totally normal and digested procedure for more than half of them to resort to eTourism web sites to make a reservation or to buy some other eTourism products.
In other words, any offline traveler who starts using the Internet is bound to start making online reservations sooner or later, with a 55% chance as of now.
90% of Americans who have access to the Internet search information on eTourism web sites
If we broaden the impact of the Internet on the eTourism sector to the search for information, we notice that 53% of American leisure travelers resort to the Internet to find both prices and information (when they were only 47% a year ago), which represents 90% of the American people who have access to the Internet, should we compare the results of this study to the one carried out by Nielsen Netratings.
As far as business travelers are concerned, figures are rather similar as 55% of them claim that they use the Internet to find information.
90% of American Internet users want discount prices and other special offers
What prompts American people to get information and make an online booking also proves interesting.
Indeed, 90% of business and/or leisure travelers consider that the most important function on an Internet web site is to have access to the lowest fares, flights, hotels or car rentals.
This figure proves interesting for two reasons.
It first means that, whatever the social class or the range of product, the web is now considered as a major tool to help find the lower price.
Secondly, the fact that so many travelers (90%, both business and leisure travelers) consider the ability to find the lowest fare as the most important function on an Internet web site indicates a typical general behaviour that favour discount offers on the eTourism sector.
One could have thought that bargain hunter phenomenons might mostly correspond to a specific category of customers.
But this study indicates that this is not so and that this specific type of behaviour has become the one adopted by most Internet users.
What this also indicates is that in order to keep its customers happy, an eTourism web site has no option but to provide them with this type of services.
Please note, for instance, that Travelocity.com has got a specific search engine called "Deals" that also corresponds to a main page exclusively dedicated to this type of offers.
American tourists' favourite destinations
As far as tourism is concerned, not taking into account the Internet factor, the survey also included a few indications about Americans' dream destinations.
Destinations
81% of leisure travelers want to spend their holidays in destinations they have never been to before.
67% want to go…to the beach.
51% are interested in arts/architectural and historic sites.
46% are attracted by remote and untouched destinations.
45% prefer theme parks.
International destinations favoured by American people:
71% Western Europe
25% Australia
18% Caribbean
reference
Yesawich, Pepperdine & Brown/Yankelovich Partners
eTourism web sites provide better
services than travel agents!
These figures come from a study that surveyed 1.351 leisure and 1.200 business travelers on April 30, 2002 and that was carried out by Yesawich, Pepperdine & Brown/Yankelovich Partners.
eTourism web sites preferred to traditional travel agents.
According to the study, 39% of leisure American travelers (whether they use the Internet or not) think that the Internet is easier and faster to use for travel planning than a travel agent.
This figures proves extremely important, not only for the future of the eTourism sector but also on the behavioural point of view.
First of all, it indicates how positively eTourism web sites have been developing in the last few years, such as the improvement of their interfaces as well as their very rich content and offers which now allows more than a third of American leisure travelers to use the Internet rather than a travel agent.
This figure proves enormous as, related to the American population who uses the Internet (58,5%), it means that 66% of American Internet users think that the services provided by their travel agent are not as good as the ones provided by eTourism web sites. This would mean that only a third of Internet users nowadays prefer dealing with a travel agent than a web site: that's something to be worried about for this trade.
A third of American travelers book their travel on the Internet as well as...55% of Internet users
32% of the American leisure travelers who were polled actually made a reservation on the Internet in the last twelve months ; this figure was 33% for the business travelers who were surveyed
Please note that, when the same study was carried out a year ago, only 25% of business travelers claimed making a reservation on the Internet.
This is a huge increase as it corresponds to a 28% growth in just a year.
The percentage of leisure travelers making online reservations also proves rather impressive.
Indeed, to think that one out of three Americans now uses the Internet to make a reservation which, in comparison with the percentage of American population who has access to the Internet (58.5% according to Nielsen Netratings) means that nearly 55% of American Internet users booked their travel online at least once in 2001.
With over a third of the whole population and over half the population who has access to the Internet now using the Internet to make online reservations, the eTourism sector can no longer be overlooked and truly represents the trade's future.
The fact that it managed to go from a minor to a major actor in just a few years proves that the Internet media is truly powerful.
And this is only too true as we are only speaking of online reservations here.
This also means that within the population who has access to the Internet, it has become a totally normal and digested procedure for more than half of them to resort to eTourism web sites to make a reservation or to buy some other eTourism products.
In other words, any offline traveler who starts using the Internet is bound to start making online reservations sooner or later, with a 55% chance as of now.
90% of Americans who have access to the Internet search information on eTourism web sites
If we broaden the impact of the Internet on the eTourism sector to the search for information, we notice that 53% of American leisure travelers resort to the Internet to find both prices and information (when they were only 47% a year ago), which represents 90% of the American people who have access to the Internet, should we compare the results of this study to the one carried out by Nielsen Netratings.
As far as business travelers are concerned, figures are rather similar as 55% of them claim that they use the Internet to find information.
90% of American Internet users want discount prices and other special offers
What prompts American people to get information and make an online booking also proves interesting.
Indeed, 90% of business and/or leisure travelers consider that the most important function on an Internet web site is to have access to the lowest fares, flights, hotels or car rentals.
This figure proves interesting for two reasons.
It first means that, whatever the social class or the range of product, the web is now considered as a major tool to help find the lower price.
Secondly, the fact that so many travelers (90%, both business and leisure travelers) consider the ability to find the lowest fare as the most important function on an Internet web site indicates a typical general behaviour that favour discount offers on the eTourism sector.
One could have thought that bargain hunter phenomenons might mostly correspond to a specific category of customers.
But this study indicates that this is not so and that this specific type of behaviour has become the one adopted by most Internet users.
What this also indicates is that in order to keep its customers happy, an eTourism web site has no option but to provide them with this type of services.
Please note, for instance, that Travelocity.com has got a specific search engine called "Deals" that also corresponds to a main page exclusively dedicated to this type of offers.
American tourists' favourite destinations
As far as tourism is concerned, not taking into account the Internet factor, the survey also included a few indications about Americans' dream destinations.
Destinations
81% of leisure travelers want to spend their holidays in destinations they have never been to before.
67% want to go…to the beach.
51% are interested in arts/architectural and historic sites.
46% are attracted by remote and untouched destinations.
45% prefer theme parks.
International destinations favoured by American people:
71% Western Europe
25% Australia
18% Caribbean
reference
Yesawich, Pepperdine & Brown/Yankelovich Partners
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